Digital Trends Live host Greg Nibler welcomed Gee Staughton, the art director at HouseSpecial, to our Portland studio to talk about how his company helped make Digital Trends’ 2018 Holiday Gift Guide come to life.
“The vision for [the Holiday Gift Guide] was to try and make a world that would have little scenarios, but then you realize the world itself is built from some of the products,” Staughton said. “There were a lot of conversations, but right from the first meeting, it felt like this was going to be a fun project.”
HouseSpecial is an animation company that specializes in all types of animation, as well as storytelling and character design. Originally known as LAIKA/House, House Special was the iconic commercial arm of the renowned stop motion animation studio LAIKA before becoming it’s own independent company. Some of Staughton’s previous stop-motion work includes the award-winning Chipotle short, “Back to the Start,” and campaigns for Planters, Travel Portland, and Dish Network.
Staughton and his team created five elaborate miniature scenes for gift guide, from a tiny cooking class to a packed concert, that feature human-sized pieces of tech like portable speakers, headphones,and immersion blenders, in conjunction with tiny character models. The figures were designed in HO scale, or 1:87, which is the traditional scale for model railroads.
DT’s holiday Gift Guide: https://www.digitaltrends.com/gift-guide/holiday-2018/
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