Analyst expects iPhone sales to drop next year, predicts no big redesign
The 2018 iPhone lineup
At one point, Apple’s brand-recognition and premium image appeared unstoppable in the smartphone segment. But over the past few months, multiple reports have hinted at weak sales. And now, in yet another blow, Nomura analyst Anne Lee is expecting further sales declines in both 2019 and 2020.
From a very respectable 213 million units in 2018, the analyst in question believes Apple’s iPhone shipments will drop to 204 million units next year, before falling even further to 200 million in 2020. This will reportedly happen due to “limited changes” in the external department.
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