#Susanalbumparty: Top five Twitter hashtag PR disasters | Technology | The Guardian

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Susan Boyle’s PR people are probably wishing they had re-read their promotional hashtag after missing its alternative message to Twitter users. Causing great mirth on the social network on Thursday, the unfortunate choice of hashtag #Susanalbumparty to promote the singer’s new album event has spawned a wealth of mock invites to the party and ridicule. Gawker reports the rumour-bashing site Is Twitter Wrong (run by @flashboy) managed to track down the original tweet from Susan’s account, which was hastily changed to #SusanBoylesAlbumParty. Since we’re aware of the potential pitfalls of an unfortunate Twitter name or hashtag (remember to cap up US for @GuardianUS everyone!), SuBo’s PR fail (some may call it genius) prompted us to revisit some previous so-called PR “hashtag fails”, including: 1. #McDStories: Back in January, McDonald’s #McDoStories hashtag backfired when instead of offering “good news stories” about the fast-food chain, users began flooding the tag with claims of fingernails in burgers and other nasties. Read All Comments: http://www.comentarismo.com/news/theguardiansusanalbumparty-top-five-twitter-hashtag-pr-disasters-technology-the-guardian


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